A Brand Guide to The Metaverse (Part II — How to Get Started)

A Brand Guide to the Metaverse Part II: How to Get Started
  1. 3D Modelling (Blender, Maya, Cinema 4D)
  2. CAD Modelling (AutoCAD, Solidworks)
  3. Photogrammetry (Capturing Reality)
  4. Professional LiDAR (BLK360)
  5. Consumer LiDAR (Samsung S20+/S21, iPhone 12/13 Pro, iPad Pro)
  6. 3D Asset Stores (Sketchfab, Turbosquid, CG Trader)
  • Unreal Engine — From the makers of Fortnite, Epic Games, this game engine focuses on AAA games, Hollywood movies and photo realistic games and experiences. (Unreal Engine)
  • Unity — Publicly traded (NYSE:U), with a market capitalization of over $30b, Unity powers over 60% of all mobile apps and games. (Unity)
  • MetaVRse — A relative newcomer to the game engine space, MetaVRse differs in that it is 100% web-based and therefore can be published directly to the web without app store permissions or commissions. (MetaVRse)
MetaVRse Virtual Showroom Concept — Try it!
  1. Real-Time Customer Support — Imagine having customer support avatars both real and AI driven answering your customer questions instantly, in real-time. This is the ultimate customer support system.
  2. Build stronger emotional relationships — Shopping is a visceral experience and one that connects consumers with brands they love. eCommerce tends to be transactional and less about the experience. With The Metaverse, you can build new and lasting relationships with your customers.
  3. Interactive vs. Passive Content — Only 3% of the content on the internet is ‘interactive’ meaning everything else is passive viewing (photos, videos, endless scrolling). Interactive content allows for exploration and self-discovery. This is the future of the internet.
  4. Re-merchandise the entire store in one click — Instead of designing a store in CAD, building a physical ‘demo’ store, testing and then build-out, you simply click ‘publish’ and instantly your entire virtual storefront is re-configured. You will also get instant feedback of your new designs so you can make adjustments in real-time.
  5. Unlimited Aisle Shopping — Why offer what everyone else is? With The Metaverse, you have the ability to think outside the box and include products you never thought were possible to sell online. Any and every product you can imagine can be brought into virtual experiences.
  6. Social eCommerce — Shopping alone is ok, but shopping with your friends is magical. What happens when your friends are located around the world? Share any Metaverse experience with friends as avatars and get that rush of finding new products together.
  7. Enhances brand recognition — Brands that use XR and Metaverse technologies are seen by the world as ‘innovative’, ‘forward thinking’ and ‘cool’. What does your brand stand for with consumers?
  8. Let customers “try” before they buy with a 3D product preview — From Virtual Try-On’s (VTO’s) for makeup, glasses and jewelry to seeing products in your home or office, 3D product views offer a deeper understanding of your products in the eyes of consumers. Here is a deeper article on VTO’s.
  9. Display additional information about products shown — Why show only photos of the outside of your products if your secret sauce lies underneath the hood. Take consumers on a product journey into your product from galaxy scale to molecular level, you can do anything…it’s The Metaverse!
Bose Frames in 3D (Try it: Bose Frames)
Samsung Note 20 3D Experience — Try it!

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Alan’s purpose in life is to inspire and educate future leaders to think and act in a socially, economically and environmentally sustainable way.

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Alan Smithson

Alan Smithson

Alan’s purpose in life is to inspire and educate future leaders to think and act in a socially, economically and environmentally sustainable way.

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