The Best Metaverse Superbowl Ads

Alan Smithson
2 min readFeb 15, 2022

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Miller Light ‘Metaverse’ Superbowl Ad

Superbowl LVI was an epic battle between the LA Rams and Cincinnati Bengals with the Rams coming out on top (23–20) in their hometown Sofi Stadium in the heart of Los Angeles! Halftime was thrown down by Dre, Snoop, Marshall, Kenrick and Mary J Blige and with an estimated 117 million viewers watching, the largest brands in the world, brought the best of the best.

With well over 1 million articles and counting referencing the term ‘Metaverse’ in the past 9 months, brands selling or mentioning Web3, XR, AI, Crypto brought their A game. Here are some of the best Metaverse related ads of the Superbowl!

Salesforce reminds us that no matter how much we do online, it is our Earth that provides our home. Nature is the greatest of all the realities so we should choose #TeamEarth

In this genius add for crypto company Coinbase, we are reminded of how a simple QR code can create a frenzy of excitement. In this case, the Coinbase app got so many hits, it broke the internet!

In case you were wondering, this is the screen you were sent to when you clicked the QR code.

Old Friends, New Fun is a creative story of a … well, its made by Meta to promote Oculus, just watch it!

MetaLight (I mean Miller Light) is all in on the Metaverse in this fun ad that pokes fun at itself “it’s like real life, but with worse graphics”

Kia took it to a whole new level with their AR app that let’s you put their Robodog in your space.

While not Metaverse related, the E*Trade commercial on the moon is pretty funny. Their message “No one plans to retire late” hits home for many, I’m sure.

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“Fortune Favors The Brave” is the rallying call of Matt Damon for this ad promoting Crypto.com

As you can see, the Metaverse (XR, AI, Blockchain) are alive and very much dominating popular culture. Now if they would only start spelling it the right way, MetaVRse ;)

About me: I am a Co-Founder of MetaVRse, a low-code 3D game engine to build the future of the Metaverse.

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Alan Smithson

Alan’s purpose in life is to inspire and educate future leaders to think and act in a socially, economically and environmentally sustainable way.